Paraiso Miami Swim Week, the highly anticipated fashion event of the summer, kicked off with a bang as designers unveiled their latest collections on the runways. Going beyond traditional swimwear, this year's event showcased a diverse range of styles, featuring resort wear, ready-to-wear, and even men's fashion. Attendees were treated to a spectacular display of creativity, innovation, and trends that are set to make waves in the fashion industry. Here are some of the notable trends spotted at Paraiso Miami Swim Week.
Axil Swim
Taking viewers on an enchanting journey through the decades, the collection showcased a multitude of looks inspired by themes of Earth Wonder, Flower Power, Retrograde, Up to Par, and Dreamland.
Each vibrant collection embodied the spirit of its era, allowing individuals to express themselves with confidence and style.
Axil Swim's Earth Wonder collection brought forth a blend of neutral earth tones, designed to complement and flatter a wide spectrum of skin tones.
Promoted by JJPR.
Azulu
The renowned Colombian brand founded by a husband-and-wife duo, wowed guests at Paraiso Swim Week on Sunday, June 11 with the launch of their latest resort wear collection inspired by the vibrant city of Porto.
The event showcased a range of exquisite swimwear and ready-to-wear pieces, transporting attendees to a summer portside getaway filled with style and sophistication.
Not only does AZULU's collection encapsulates the spirit of summer, but it also showcases its commitment to sustainable fashion.
Promoted by JJPR.
Luli Fama
The renowned local Miami designer debuted its vibrant new collection Puerto Luli.
Capturing the spirit of island hopping in the Caribbean, the show opened with a lively salsa performance before displaying their collection of colorful one-pieces, cheeky bikinis, and resort-ready wear, sure to inspire wanderlust and get you in a tropical state of mind.
The collection was modeled by a star-studded cast of Luli Babes on the runway including Lele Pons, Cindy Prado, gueda Lopez.
Promoted by JJPR.
Natasha Tonic
The acclaimed swimwear designer known for her unwavering commitment to sustainability with her creations of innovative plant-based swimwear, unveiled her latest collection, 'Coral City'.
In collaboration with Coral Morphologic, a Miami-based pioneer in the study and conservation of coral reefs, Tonics coral-inspired swimwear generated awareness of the dangers facing coral reefs worldwide.
Embracing the use of natural, plant-based materials, like breathable hemp fabric in every piece she created to further minimize environmental impact. Promoted by JJPR.
Shan
The renowned Canadian resort wear company, led by visionary designer Chantal Levesque.
The event showcased its incredibly chic Cruise 2024 and Spring-Summer 2024 collections and displayed a tasteful assortment of swim and resort wear modeled by top talent including The Real Housewives of Miami star and Select model Julia Lemigova.
The Cruise 2024 collection featured luxurious swimwear and resort wear options, perfect for jet-setting travelers seeking a sophisticated yet effortless style.
Promoted by JJPR.
Matte
Matte Collection is a fashion and swimwear brand based out of Atlanta, Georgia, founded by fashion designer Justina McKee. Operating under the guiding philosophy of for women, by women, the founding idea behind Matte Collection is that every woman deserves to look and feel their best without having to spend too much money on clothes, and the company believes that embracing a clean, simple, minimalist look is the best way to accomplish this goal.
Since its creation, with the support of its designers, staff, and beloved customers, Matte Collection has experienced massive growth, even crossing over into multiple major international markets. The company prides itself on being forward-thinking, and keeping the body, shape, and style of every woman at the forefront of both its clothing designs and its way of conducting business. Promoted by Purple PR.
Paraiso Miami Swim Week once again proved to be a melting pot of fashion, innovation, and creativity. Designers pushed the envelope, presenting a multitude of trends that are poised to shape the industry in the coming months. From sustainable swimwear to gender-inclusive fashion, this year's event showcased the evolving landscape of the fashion world. As the sun sets on another successful Swim Week, fashion enthusiasts eagerly await the next edition of Paraiso Miami, where new trends will be born and celebrated.
Photography by Daniela Alaviie