ANREALAGE AW 24-25 during Paris Fashion Week

ANREALAGE AW 24-25 Fall-Winter 2024/2025 COLLECTION during Paris Fashion Week

OBJECT

In a fashion world obsessed with the impossible conundrum of fit, where humans of all shapes and sizes spend their lives adapting to clothing, Kunihiko Morinaga for the Autumn/Winter 2024-25 season pays tribute to inanimate objects. In a darkened space under the Pont Alexandre III, an enchanting yet alien scene unfolds, as a succession of geometrical shapes - including spheres, pyramids, cubes, octahedrons, dodecahedrons and icosahedrons - floats down the runway outfitted in graphic contemporary looks, twirling and pausing to pose for the cameras.

The opening look - a sphere clad in a blue and white ball shirt and propelled by a Take-copter, like some sort of kawaii drone - evokes Doraemon, the time traveling, gadget-loving, earless cat-robot from the popular eponymous 1970s Japanese children's cartoon series. Kunihiko Morinaga pays tribute to one of his childhood heroes, Fujiko F. Fujio, the series' co-creator and the inventor of a genre echoing Anrealage's whimsical design universe: 'Sukoshi Fushigi,' a kind and warm-hearted spin on sci-fi where the real and the unreal, the ordinary and the extraordinary, happily co-exist in not-so-distant parallel worlds.

Doraemon is followed by other main characters from the series including Dorami, Nobita, Suneo, Gian and Shizuka, respectively depicted as a pyramid, cube, octahedron and dodecahedrons, and enveloped in recomposed versions of their signature uniforms in graphic color blocks.

On their tail comes a series of spherical creations including a look teasing Kunihiko Morinaga's soon-to-launch debut collection for HERNO Globe, the sustainable line of Italian luxury brand HERNO, as the label's new creative director, as well as a globe blouson featuring a design produced by FOREARTH, a revolutionary water-free concept inkjet printing process developed by Kyocera Corporation. Elsewhere, shapes in sporty quilted down looks revisit Reebok's Instapump Fury 94 sneaker.

Nine of designs including a metallic mirror ball-inspired biker jacket and boldly striped glow-in-the-dark looks are transplanted onto real human models who pair with their object avatars, with the clothes adopting dramatic drapes, asymmetric volumes and generous and elaborate cocoon shapes as gravity takes hold.

Rejecting the "nonsensical and violent" reality of the traditional way of making clothes, and the illusion of "clothes that look good on everyone,"Kunihiko Morinaga, by designing clothes as objects as well as clothes for objects, offers a playful new take on the one-size-fits-all ethos.

When adopted by the human form, regardless of age, gender or size, clothes designed for objects, in all their apparent simplicity, take on an unexpected beauty, sketching the blueprint for a fantasy everyday wardrobe 100 years from now.

Runway Looks

Photo: Press ANREALAGE

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By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad